Cultural Appropriation is not cute or cool
Local interactions
I decided to write about microaggressions, cultural appropriation and interactions I have experienced as a Native American woman in Wenatchee, WA. I, as the owner of two small businesses, know the dedication, work and time that goes into starting and growing a business. I choose to take the high road as far as not putting incidents out on social media blast, as that is not productive. I engage privately with each business that I see putting out cringey appropriated merch and explain why I find it inappropriate. Knowing better allows people to do better and these few interactions barely scratch the surface as to what BIPOC face daily. It can be intimidating to speak out, being a BIPOC, and unfortunately many of these incidents occur daily without any understanding of wrongdoings.
So, this blog is to create awareness and also encourage BIPOC allies to speak up when they see appropriation. Ask the business owner or artist about the design and explain why it is culturally appropriated. The education and speaking out does not solely fall on BIPOC individuals.
I guess I should not be shocked to see or hear about cultural appropriation happening in 2022, but honestly I am.
These are my interactions, opinions and progress towards making a difference through eduction and discussions.
I have taken the time to reach out to several businesses privately, who took the opportunity to use their privilege to profit from Native American names, images, caricatures, etc.
Most of the businesses were willing to have a discussion, others were more passive and threw the, ‘We are honoring the people who once lived here’ line.
That statement alone is very disrespectful and far from honoring.
Let’s start with the obvious.
Native Americans are still here.
Despite the constant attempts to eliminate through forced assimilation, blood quantum, residential schools, genocide, continued stereotypes and much more, we are still here.
A company whose mission was ‘We hope you can learn to be a native by getting out and doing. Explore the places, meet people …’ all while trying to coin the term Modern Native. I explained that in my opinion, Modern Native is a term many Native Americans use to describe themselves as we are all studying in western institutions, working in colonial context all while trying to fit in deconstruction of trauma. I know the word native doesn’t always reference First Nations, Native Americans or Indigenous peoples, but is a term that is often used by First Nations, Native Americans and Indigenous Peoples.
Long story short, they did their homework and consulted with other Native Americans prior to naming their company. They have since changed their company name to fit their mission.
A few companies who are not Native Americans nor support Indigenous Peoples had mixed responses.
An incident at a local public market where appropriated products were being sold & I privately messaged the shop owner to have a conversation.
This situation escalated quickly with executive director placing themselves in the middle without ever taking the time to calmly sit down and have a conversation with me. I was mistreated & belittled in the middle of a full shop of Wenatchi Wear customers. I tried to explain the situation, but never had the opportunity. I was forced to take down a social media post from my business page in front of the director.
Another long story short, several meetings with their board and no clear postive change, I told them directly I would never sell there as it is not a diverse nor welcoming space for me or my customers.
For reference, many cities, towns and regions are colonized spellings of tribal names. Like Wenatchee (colonized spelling), Wenatchi (tribal spelling) . When you title your product, business, your event with a tribal spelling, you are claiming or representing tribal affiliation.
The most recent appropriation and far from honoring are local companies naming their ciders and wines, Wenatchi.
Again, if you are unfamiliar with profiting from cultures - also known as appropriation - please take the time to educate yourselves. The absolute hypocrisy to continue to say you are naming your product to honor the people who once lived here leaves me horrified at the level of ignorance.
The disturbing history of colonizers introducing alcohol during trade days, when it has never been a part of our culture. Economic issues, cultural loss, domestic abuse, and physical and mental health issues may put Native Americans at higher risk of alcoholism.
I DM’d a local cider company last week “Hey, had a friend share your new cider post & wanted to hear more about the story behind the naming.”
After being invited to come enjoy this appropriated marketing strategy multiple times, and me relaying that profiting from a cultures name is the definition of appropriation and not something I support, they conversed and informed me that they decided to change the name to the colonizer spelling Wenatchee. They also hoped this would resolve the issue that I am concerned with.
Today, they continue to market their new cider, Wenatchi.
Wenatchi Wear Journal





